The logo design for Willow Beez, a brand focused on children’s products, was created to embody fun, energy, and creativity. The logo features bright, playful colors and whimsical typography that appeal to both kids and parents. By incorporating cheerful, childlike illustrations and soft, rounded shapes, the design exudes warmth and friendliness, perfect for a children’s brand. Vibrant colors like sunny yellows, playful blues, and gentle greens were chosen to evoke happiness, joy, and optimism. This fun and modern logo perfectly captures Willow Beez’s mission to deliver engaging products for children, making the brand approachable, memorable, and full of personality.
Below are some of the early designs:
